Similarly, these products do not have a longer battery life than ordinary mp3 … These intensive growth strategies agree with and support Apple’s generic strategy. It will now be up to Apple, once the product has finished development, to make the market realize that it wants and needs the product that it has to offer. Apple product strategies. But Apple was not always innovative. Marketing, Sales, Product, Finance, and more. The updates and upgraded versions of products that Apple has been doing in recent years is the result of market surveys that it conducted, asking customers what products they liked, or what specific features they thought were excellent or outstanding. Apple was smart enough to play on the strong brand preference that customers tend to develop when they have tried and tested a specific product. The features that users loved using on iPod and iTunes were craftily integrated in other Apple products, so that others who liked them would not hesitate to try other Apple products with similar offerings. As such, Samsung was able to eat up a huge chunk of the market because of its production of cheap and low-end gadgets. For some, their prices are scandalously exorbitant, obscene, one could even say. Apple’s Premium Pricing Strategy, Product Differentiation By Samantha Nielson. • Apple Inc (formerly Apple Computer, Inc.) is an Apple started its computing segment, focusing largely on corporate markets. With regard to Apple, a notable characteristic of its product strategy is a reactive and proactive approach to product development. Users will not mind developing an attachment or loyalty to a brand or a product as long as it provides what they are looking for, and by ensuring that this is the case, Apple is able to keep its customers, and keep them coming back. In line with Apple’s product strategy, Chazin (2007) says the company’s products are similar to other products in the market, but because of its “genius” marketing strategy, many consumers believe Apple is superior to other brands in the market. Apple can open up those stores in high traffic location in urban areas, and those stores often are architectural masterpieces, which want to capture the collective imaginary of people around the world, even though most of its sales happen via indirect distribution channels. This is critical to Apple success as it enables it to deliver a high-quality buying experience for its products in which service and education are emphasized. This practice has certainly paid off for Apple, particularly when it was starting to release new products into the market. Product strategy is a primary element of the marketing mix. Apple CEO Tim Cook, however, is unfazed by this non-threat, calling these lower-cost counterparts as the “junk market”. A store where Apple can sell its products directly to the consumers has a massive branding advantage. Clearly, this means that the latest iPhone, the iPhone 6 Plus, is a much improved version of the first generation iPhone, or even the previously released iPhone 6. Apple Product Strategy: The product strategy and mix in Apple marketing strategy can be explained as follows: Apple Inc is known for its innovation in the world. Introduction • Apple Inc (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products 2. This post is about how Apple makes money. Another target the professionals or even teenagers who are targeted for Apple Iphone, Tablets, Macbook and other such gadgets which can be used by anyone, irrespective of age. The company is strong in product development through innovation. Some of its popular products in the marketing mix of Apple explain its product strategy as below:- 1. Granted, some of these companies do not really pose a serious threat to Apple, not like Samsung and Google. The product strategy and mix in iPhone marketing strategy can be explained as follows: iPhone mostly comes with a new product every year, which supersedes the previous ones. One way of … Since the mid-1990s, Apple products have been featured in many movies and then in popular TV shows. ‘Simplicity’ and ‘intuitiveness’ are the two major characteristics of its products (DeMers, 2014: 2). Posted: (2 days ago) In Apple's marketing strategies, you won't typically find a lot of voice-overs, special effects, long product feature lists or colourful graphics that distract from the actual product being marketed. Apple might be running its old faithful iPhone strategy for its upcoming car. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. By redesigning, re-engineering and rethinking the materials and energy that Apple products use, we can further decrease the carbon emissions generated from making them. It only gives you one angle: yours. Choose cover letter template and write your cover letter. See our User Agreement and Privacy Policy. 3 iPhone Marketing Strategy Analysis PRODUCT DESCRIPTION For years Apple Inc. was considered as a computer manufacturer aiming at the “different, hip and imaginative” individual as a customer. “Apple” has become such a household name globally, and this is attributed to the company’s branding strategy, which was primarily focused on human’s emotions. Currently it has iPhone X and iPhone 8, which was preceded by iPhone7, iPhone6 and other trailing versions. Apple Inc., a… If we look into the key points in the strategy used by Apple for its flagship product, the iPhone, we will find that there are four major factors involved: the competitors, a SWOT analysis of your competitors’ product, the target market, and market survey pertaining to the product. When it comes to consumer electronics and computing technology, one of the most recognizable names in the world is Apple. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the … This worked thanks, in large part, to the high quality and unique products that Apple has churned out. Rethink the Need for Advertising. This strategy should answer key questions such as who the product will serve (personas), how it will benefit those personas, and what are the company’s goals for the product throughout its lifecycle. Their products offer that sense of control, by integrating concepts of simplicity and convenience. There is no denying, however, that the best product strategy that Apple employs is coming up with very good products. It wasn’t until the 1990s that it withdrew from corporate settings and focused on the individual instead. The strategy Apple follows is to create the best product which generates a better user experience with every new launch, which is why their focus is not on producing products needed by customers, but desired by them (Bulik, 2008). Choose resume template and create your resume. Apple uses product development as its main intensive strategy for growth. Apple prides itself on its innovation. For instance, Apple pioneered the PDA market by introducing the Newton in 1993. Apple is set to launch a new smartwatch and other product enhancements in September. Doing so could make Apple’s mission statement easier … Preorders come rolling in even months before the release of a new product, and customers barely even blink when it comes with a steep price tag attached. Sorry, you must be logged in to post a comment. ET. These products gradually evolve, receive their share of market acceptance and then eventually vanish from the market.Sure, many products, which are decades and decades-old may still not have vanished from the market. Since the 1980s, Apple Inc. has successfully used product differentiation to separate its products from those of other electronics manufacturers. The “great product” strategy also focuses on quality over quantity. See our Privacy Policy and User Agreement for details. We cannot discuss Apple’s product strategy without focusing on its branding. Introduction • Apple Inc (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. A product strategy is a high-level plan describing what a business hopes to accomplish with its product, and how it plans to do so. Apple does, too, but it does not stop there. On one hand, it’s an unquestionable success. But that did not last long, as Apple started to go back to the corporate market and prove to be useful to business users. As Baron Rothschild rightly said in the 18th …. Apple implement strategies at all levels of operation. For example, in the past, phones were bulky and on the heavy side. Its strategy of universal engineering design and retail stores, where personalized services are offered, … They were able to come out with products that are unique and innovative. Unique branding allows them to charge premium prices (Alex, 2002). focus on designing and manufacturing Apple’s Product Development Process may be one of the most successful design processes ever implemented. While other manufacturers’ strategy entail churning out products one after another in a short span of time and having such a diversified product mix, Apple preferred to stick to what it does best.