Its market share has grown from 54 percent to 55 percent over the same period. According to new data via Counterpoint Research, the Apple Watch accounted for an estimated 51.4% of global smartwatch market revenue during the first two quarters of 2020. This marks a rise from 42.3% share in the first half of 2019. As the smartwatch market is booming, Apple is becoming the biggest player in the market. Smartwatch shipments dropped year-over-year in Q4 2020, with overall shipments for the year essentially flat. AAPL - Apple Dominates the Smartwatch Market in Q4 2020 - Appleosophy Apple has dominated the smart watch market for years now, and the first half of 2020 is no exception. According to the Counterpoint report, Apple continued to maintain its number one position in the market and increased its share by 6%. The Apple Watch Series 6 and SE did well, shipping 12.9 million units and accounting for 40% market share in Q4 2020. Apple continues to lead the global smartwatch market while Samsung, Garmin, and others follow. However, Apple increased its market share in Q4, according to … This makes Apple occupy a record half of the smartwatch market globally. Exhibit 1: Global Smartwatch Shipments Share, Q4 2020 vs Q4 2019. Almost 42 million smartwatches were shipped in the first half of 2020 owing to the growing demand of “health conscious” users. This success is attributed mainly to sales from Apple Watch Series 6 and SE. Samsung increased its share by 1%pt YoY, rebounding in the … Apple still took the lead with a 51.4% market share as it witnessed a strong demand for the Watch Series 5. Overall, the smartwatch shipments registered a slight growth of 1.5% in 2020. The Apple Watch accounts for 51.4% of smartwatch revenues in the first half of 2020. The Apple Watch is still the smartwatch to beat by a mile in 2020. The US tech giant has gained an additional 6% in market share in Q4 of 2020 compared to 2019’s Q4, making it stand with a 40% share. The report noted that Apple’s growth helped the market drive closer to the premium segment. “The Apple Watch Series 6 and SE did well, shipping 12.9 million units and accounting for 40% market share in Q4 2020,” reads the report. … Reported by analytics firm Counterpoint, Apple captured half of the global smartwatch market in the first half of 2020.Senior Analyst Sujeong Lim remarked that strong demand for the new Apple Watch Series 5 grew Apple's overall shipments by twenty-two percent. The Apple Watch Series 6 and SE did well, shipping 12.9 million units and accounting for 40 percent market share in Q4 2020. Samsung, on the other hand, increased its share by one percent while other major players like Huawei and Fitbit either lost market share or experienced no growth compared to Q4 2019.