“They like … 2014 - Cette épingle a été découverte par Grenade & Sparks. Made in NY. The campaign objective was to remind the audience of their favourite adventures from the past 20 years and the role easyJet played in those, in order to create positive associations with the brand. Our campaign hashtag - #TimeFlies – tied the whole integrated campaign together and acted as an entry mechanic for people to get their travel story featured across Europe. The Generation easyJet Pilot Pilot Training Programme is Mutli-Crew Pilot Licence (MPL), or competency based programme that is designed specifically for easyJet. EasyJet launches ’emotional’ campaign as it looks to be known for more than value. Millions of people participate in A glance at easyJet’s traffic figures over the last 10 years shows a steady growth, from 44.6 million in 2008 to 81.6 million last year. The campaign objective was to remind the audience of their favourite adventures from the past 20 years and the role easyJet played in those, in order to create positive associations with the brand. easyJet has launched a national campaign in the UK, to inspire more girls to become airline pilots. 10 countries across Europe have been targeted for the campaign. A long-standing relationship with easyJet. Referring to their customers as "Generation EasyJet," the brand decided to center the campaign around customer-generated memories, making it a unique consumer-generated campaign. easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'. VCCP and easyJet wanted to use this opportunity to launch an integrated anniversary campaign that focussed on those that helped the brand get to where they are today – its passengers. Voir plus d'idées sur le thème génération, aujourdhui je suis, coucou suisse. Easyjet is turning 20 and, speaking exclusively to Marketing Magazine about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people’s own travel journey over the years towards what it now calls ‘Generation Easyjet’.. The birthday marked a milestone for Europeans, as the airline has always been a consumer champion, making it easier for them to explore Europe without breaking the bank. You will be selected and mentored by easyJet from the start of the programme. The campaign, especially the social elements were unique to easyJet and the airline industry, as they helped easyJet transform their customers into their very own generation easyJet brand ambassadors. You’ll be selected and mentored by us from the start of your training with CAE. easyJet is launching a pan-European, multi-media advertising campaign celebrating a new generation of travellers who were created because of the airline’s low fares and extensive network. Campaign Each scene begins by focusing on one person, who then transforms into different people, to highlight the diversity of those who use the airline. 2014 - Cette épingle a été découverte par Grenade & Sparks. CAE is a global leader in training for the civil aviation, defence and security, and healthcare markets. Campaign The campaign, the first since new CMO Lis Blair took over, aims to create a more emotional connection with consumers as it looks to be known for more than value for money. easyJet is set to launch a £5m campaign, based on the strapline 'generation easyJet, on Sunday 15 August. Full accessto campaignlive.co.uk. “For them being in the EU is a fact — it’s part of their way of life,” Gyimah told POLITICO. A second objective was to ensure easyJet was front of mind and amongst the top considered airlines when our passengers were considering the next holiday. Email address. Become a member. Register here or sign in below if you already have an account. easyJet is launching a pan-European, multi-media advertising campaign which sets out to inspire people to travel across the continent. To further ensure that customers were considering their next holiday with easyJet, we followed up with inspirational content that brought different European destinations to life. The easyJet 20th birthday campaign is vibrant and nostalgia-driven and features a awe-inspiring special edition airplane. 24 oct. 2014 - 29.08.13 easyJet grants its french business to Grenade & Sparks after a pitch led by VT scan. We also surprise and delighted some other touching entries with free flights once we hit 100,000 entries. The hashtag allowed the brand to both be reminiscent and forward thinking throughout the campaign, whilst tying the act of recalling fond memories to easyJet's role in these stories – the flights. Media optimisation company VCCP has created the campaign on easyjet's behalf, with the TV ads having commenced on September 15 and the outdoor campaign beginning today. Entries came from eight countries across Europe, including 1,099 entries from easyJet staff. Backed by a 70-year record of industry firsts, we have the broadest global presence in the industry, with more than 8,500 employees, 160 sites and training locations in over 35 countries. You don’t need any previous flying experience to apply for the generation easyJet programme. with unrestricted access to Easyjet’s new ‘generation’ campaign from VCCP has a lesson for Ryanair – and the critics. shorty awards finalists will be announced in mid-march! easyJet turned 20 in 2015. We were one of the first brands to take advantage of Instagram's new advertising opportunities and the creative concept integrated well with the look and feel of the platform. Video for #TimeFlies - Celebrating 20 Years of generation easyJet. We have now set a more ambitious target that 20% of new entrant pilots attracted by easyJet in 2020 will be female. The pop-up café was opened to promote spontaneous travel, highlighting Holland as an example. The #TimeFlies hashtag appeared on bus-sides and billboards across our key European markets. We noticed that people already loved sharing holiday pictures online – and decided to play on this existing popular behaviour. Molly Fleming. easyJet launch campaign to inspire more girls to become airline pilots. No. easyJet holidays: Free Child Places on easyJet holidays: One free child place for every two full paying adults sharing accommodation is available on selected holidays departing between 1/4/22 and 31/10/22, where you see the ‘Free child place’ label, subject to availability. Photos from our #TimeFlies campaign appeared across easyJet social feeds, with winners featured on a weekly basis. EasyJet plc, styled as easyJet, is a British multinational low-cost airline group headquartered at London Luton Airport. Our microsite (20years.easyJet.com) received 280,000+ unique users, had 4000 shares on Facebook and average dwell time on the mosaic was three minutes. Additionally, interaction with our content was four times higher than usual. Stay signed in. Does easyJet carry more passengers than Ryanair? With coronavirus, the easyJet generation learns to live in a Europe with borders The epidemic is a rude awakening for a generation used to traveling without visas or passports. But instead of just replicating the TV ad with our online content, we wanted our audience to feel part of the journey. easyJet therefore encouraged fans to share their favourite holiday photo from the past 20 years with information on when and where they were, along with any other memorable details. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The campaign, titled 'Generation easyjet', is intended to demonstrate how and why the airline appeals to such a wide market, from holidaymakers to business travellers. The challenge was to find an idea that could leverage that equity while moving the brand image forward radically. 9 déc. Campaign magazine. 9 déc. EasyJet "generation easyJet" by VCCP. easyJet has launched a national campaign to inspire more girls to become airline pilots. , plus get exclusive discounts to Découvrez vos propres épingles sur Pinterest et enregistrez-les. Découvrez vos propres épingles sur Pinterest et enregistrez-les. Our incentive was simple – share your memory for the chance to win flights or even have your photo appear on our 20th Birthday Plane. They could do so on Twitter or Instagram using #TimeFlies or they could enter directly via a dedicated microsite (20years.easyjet.com), which was translated into 8 languages across 7 markets. blockbuster ceremony in New York City. and the rest of the social web. Fill out the form below and we'll work on connecting you to the entry creator! Subscribe now. From £88a quarter*. EasyJet is highlighting its role in bringing affordable flights to the masses with a new campaign. News Uncategorized. Easyjet becomes the first EU airline who offered its customers to invest on united nation certified programmes to remove carbon emissions in 2007. We set a KPI of 10,000 entries for our competition which was based on averages of other branded UGC competitions which have run, with an uplift to take into account all European markets getting involved with the activation. events, BBC "Line of Duty | Series 6" by BBC Creative, Maltesers "#TheMassiveOvershare" by AMV BBDO, Temptations "Creamy Purrrr-ée" by A&E/DDB, Become a member of Campaign from just £88 a quarter. The TV spot, created by VCCP, takes place in an airport and various European cities. easyJet has today launched a national campaign to inspire more girls to become airline pilots. Posted by: Stephen Foster in Advertisers, Agencies, Creative September 17, 2013 Comments Off on Easyjet’s new ‘generation’ campaign from VCCP has a lesson for Ryanair – and the critics The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, campaignlive.co.uk Fans had the opportunity to collaborate with the brand in making some of these pieces, further putting customers at the heart of the experience. The ground should be 'healthy' to hide it. By Staff on Tuesday, August 28, 2018 In a recruitment film released today, easyJet have reimagined a famous scene from Hollywood movie Catch Me If You Can. We exceeded our primary KPI of 10,000 entries, reaching 110,000+ entries in the five weeks the campaign was live, with 5000 entries on the first day. VCCP, VCCP Kin, easyJet and OMD worked collaboratively to create a fully integrated 20th birthday campaign. But pilots for a short haul airline like easyJet can expect flexible shifts and will be home most nights. Registration is free and only takes a minute. A second objective was to ensure easyJet was front of mind and amongst the top considered airlines when our passengers were considering the next holiday. In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport.