SONY’s strategy has always focused on customer friendliness and deeper clarity. However, digital marketing is the central focus of its promotional strategy. These devices are promoted heavily on television. So, who are Conscious Progressives? However, Sony has also revised its marketing strategy and target regions to meet their high aims. Place in the Marketing mix of Sony Playstation Sony is dependent upon its suppliers largely as they provide the raw materials and valuable parts to the company. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. The SWOT Analysis of Sony Corporation will explore the strengths and weaknesses of, and the opportunities and threats for Sony. Social media can be a major support, if you can design a creative customer experience. 0. This creates a positive impression on your target audience. For electronic components, Sony sells products directly to wholesalers and manufacturers. Its Walkman was a big hit. The premium pricing strategy serves to do two things. Nonetheless, Sony maintains a marketing mix that comprehensively satisfies the organization’s needs in reaching its target customers. By. Sony plans to reinforce the company's leading position in the 4K market by strengthening its product lineup while also bolstering its 2K models with wide color range and image-enhancing technologies. It is renowned as a technological brand and has been the first to bring a few great products to the market. With Sony’s Android TV & Google Assistant, quickly access entertainment, control smart devices, and more using your voice. The promotional and advertising strategy in the Sony marketing strategy is as follows: Sony is an aggressive marketing company. 5 Wall Street analysts have issued ratings and price targets for Sony in the last 12 months. Online retailers like Amazon.com and Camera.com are also among its authorized retailers that sell its products online. Sony target an annual 5% operating income margin and 10% return on equity by the end of fiscal year end ding March, 2010. Ø If we are talking about Sony Corporation that their targeting strategy is target a different product and marketing programme at each of a number of segments. They also enjoy cinemas and other cultural events like museums, exhibitions, or wine events. Sony, a conglomerate based in Tokyo, Japan, has a diversified business portfolio made of electronics, gaming, entertainment products and financial services. A premium pricing strategy corresponds to the premium image of SONY and its products. Apart from Facebook, it has used Pinterest, Google Plus, and Twitter for customer engagement and for promoting its brand. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. However, the target customer segment are mainly the millenials. Cameras: SONY makes interchangeable lens cameras, lenses, compact cameras and lens style cameras. The ads of SONY’s high definition televisions are easily found on shining large billboards in the metropolitan areas. When the competition in the industry is as high, you need to show somewhat deeper focus on marketing and promotion. One can come across its ads on outdoor locations like billboards and behind buses and on the walls. SONY is a brand that sells premium technology products that are aimed at the higher end market. The large advertising budget also reflects the heavy competition in the electronics industry. Sony to target “hardcore” gamers with next PlayStation. Competitors and makes a new product developed by Sony without losing product on the market will take time. After having discontinued its PC business, it focused on the other areas including music and entertainment. Sony will also seek to firmly maintain its number one global market share in the growing mirrorless lens camera category. It also makes use of television and the print media in plenty in the Asian markets to promote its brand and products. Sony positions its brand on the quality of their goods and services. Shop Target for Sony TVs you will love at great low prices. So for example I doubt Nikon/Canon would have tried the SLT technology. However, the story is not limited to just the digital channels because SONY is well versed at using the traditional channels too. Published February 13, 2021. While SONY has used a premium pricing strategy like Apple still it has its own large fan segment with high brand loyalty.